A small earthquake has hit the japanese wine market: from September 1st Taittinger will be distributed by Sapporo beer, ending its contract with Nihon Liquor.
It is a very interesting move for Sapporo, which at least since the loss of Gosset in favour of Kikkoman-owned Terravert has not showed much interest in Champagne (the only other brand they distribute is Martel’s Comte de Noiron Brut).
President Oga Masaki explained that this move is aimed at diversifying Sapporo portfolio, capitalizing on the constant increase in wine demand. Satisfaction has also been expressed by Clovis Taittinger, export manager of the house.